How Video Adds Value and Increases Business ROI

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A video with increasing engagement levels shown with a rising graph line

A compelling video with a strong message is a very effective marketing tool that captures the attention of your audience in a way that other marketing efforts cannot.

It is human nature to be attracted to a moving image (there is good reason that Instagram and Facebook started playing videos on the news feed automatically). But the real beauty of video lies in its versatility. From short social media cuts for promotional purposes, to testimonial videos that build trust in a brand, the potential of video is immense. With 80% of the world's online traffic now coming from video, it is a great time to get involved and see how your business could reap the rewards.

There are many benefits to incorporating video into your business strategy, so bearing this in mind, we present you with the highlight reel:

Increases Return-on-Investment

Video has been proven to build consumer trust in a brand – people like to buy from people. Video expands a client base in a way that cannot be replicated by any other marketing campaign, as it succinctly and consistently presents your brand to your audience time and time again. The production of a video can be a one off cost that continues to showcase a business' personality with a consistency that is hard to replicate using other channels. Companies that invest in a carefully planned suite of videos compound this impact and potential for marketing success.

Boosts Conversion Rates

According to Forbes, including video on a landing page can increase conversion rates by a whopping 80%. Alongside increasing levels of consumer engagement, encouraging users to interact with your site through video content also supports brand awareness and brand recall.

Encourages Social Shares

92% of mobile video consumers share videos with their peer groups which, predictably, means a significantly increased reach across social platforms. For any business looking to expand its reach online or grow their targeted audience, video content can be a very powerful tool.

Email Marketing Campaigns

Simply adding a video to marketing emails can boost click-through rates by 200-300%, a statistic presented by HubSpot (a developer of software tools for inbound marketing), prompting potential clients to engage with your brand and the message you are promoting through your email campaign.

Higher Retention Rates

65% of viewers will pause to watch more than 75% of a video on a landing page, another impressive statistic unveiled by HubSpot. Add to this Vidyard's research that the average video retains 37% of viewers all the way to the end of the video, and videos under 90 seconds see an average retention of 53% - and it is clear that video is proving itself to be a very effective tool to connect with your audience.


If you would like more information on how video could improve your business' ROI, get in touch with our team for a no obligation chat, or take a look at our Multimedia and Video Services for inspiration.



post by Alice
Client Portal.