Hot on the heels on Pinterest’s news that they will be introducing buyable pins (see previous blog post here). Twitter recently announced that they will be testing new ways to make it easier to discover and purchase products on their platform.
Amaryllis Fox, Product Manager at Twitter commented, “Every month, millions of people Tweet about what they love: products they buy, places they visit, books they’re reading or vacations they’re planning. But it can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you’re looking for them.”
So, Twitter will be testing two ways to make it easier for users to find relevant content about products and places on Twitter.
The first idea will be the ability for the user to create a dedicated page to organise relevant tweets about products and places. The user can choose to show product images and videos alongside some information, prices and an option to visit the website and buy the product – very similar to Pinterest’s new buyable pins.
The second idea is testing new ways for people and brands to tweet their collections. Users can browse collections from ‘influencers’ to see what products and places they are tweeting about. Twitter has already created a list of launch curators who will share their collections on the platform. The list currently has over 40 ‘influencers’ including Disney Store, Nike, Reese Witherspoon and William Shatner, with the plan to expand the list over time.
An update for the twitter app should already be available. So users can start visiting profiles of the curators to view their collections. According to Amaryllis this change is just the beginning.
“In the coming months we’ll be testing more new experiences we hope give you the most personalised and relevant information about the places and things you want to explore.”
Twitter isn’t the only social media platform jumping on the ‘buy’ bandwagon. Just a few hours before, Facebook announced that it had begun testing a buy button that appears on adverts and page posts (at the moment a select group of US businesses). Similar to Pinterest, the purchase can be made without ever having to leave the Facebook platform.
Should traditional ecommerce sites such as Amazon and Etsy be feeling the pressure?