MADE Festival roundup

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The marketing team went to MADE festival and here are our thoughts…

It was a great event and there was some excellent speakers, the two we found most interesting were:

Anthony Stears - The Telephone Assassin

Anthony Stears delivered a fascinating talk about telephone marketing, including a number of important lessons which translate to all types of marketing, especially online.

His tips were on curing ‘phone phobia’ and empowering businesses to pick up the phone and make connections - without coming across as ‘cheesy’ or ‘salesy’.

Don’t be surprised if you get a call from a budding entrepreneur testing their newly developed phone patter in the next couple of weeks!

Joe McEwan – Innocent Smoothies

Even before he stepped up on stage, the marketing team at Hydra Creative knew Joe McEwan from Innocent Drinks was worth a watch. The team at Innocent are a great example of customer service, something that we work hard to achieve in our agency, and Joe didn’t disappoint.

Lots of tips on how to engage with your customers and being generally all round nice people. We will be booking in a visit to Fruit Towers soon!  

All in all we really enjoyed it and will definitely be going next year for more inspiration!


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