To mark their 20th anniversary, The Burton Street Foundation are aiming to raise £20,000 to build a new hydrotherapy pool for their clients. As well as fundraising through our Design for Donations day, we also wanted to contribute to The Burton Streets shop by creating a product that will support towards raising their £20,000 target. Our product aims to also increase the awareness of the non-profit organisation, and the amazing work they do.
Having worked with The Burton Street Foundation, we have seen the dedication and determination each of their team members possess in supporting adults and children with physical, and learning disabilities. The team use their experience, and innovative ideas to run a variety of sessions aimed at developing an individual's self-esteem, self-confidence, and self-awareness.
We decided to create a set of five postcards, each showcasing one of Sheffield's most popular landmarks in a captivating, hand-drawn style. Postcards are ideal to spread a positive message as they circulate across the nation – sometimes even the world. Those based at the opposite side of the country can see the efforts of the organisation, alongside the enticing landmarks Sheffield has to offer.
As The Burton Street Foundation support the Sheffield community with their list of endless efforts, we chose a product that can captivate the beauty of the community's home city. The landmarks chosen include a range of frequently visited and much loved locations across the spectacular city, including City Hall, The Hubs, Town Hall, the Sheffield train station and the Winter Gardens. The postcards will be sold as one set that includes postcards featuring each of the five landmarks.
To get your hands on one of our limited edition postcard packs, get in touch or visit the Burton Street Foundation at 57 Burton Street, Sheffield, S6 2HH.
Our fundraising postcards in collaboration with our friends at Creative Frontiers
For anyone looking to create this hand-drawn effect on their own landscape photography, please see the step-by-step tutorial below:
Open the image you wish to edit in a new canvas in Photoshop.
Press Ctrl J/Cmd J to create a duplicate of your original image.
Right click on the duplicate image layer and Convert to a Smart Object.
On the same layer, go to Filter > Pixelate > Fragment.
From this, double click on the Blending Options icon and change the dropdown option from Mode to Divide.
Press the Layer Mask icon to add a mask to the entire duplicated image.
With the duplicated image still selected, add a Black and White adjustment from the Adjustment panel and change the dropdown option from Default to Maximum Black. Then press the Create Clipping Layer icon at the bottom of the Properties Panel.
Now click on the Duplicated Image layer mask, and select the Brush Tool. Set the brush to a Charcoal texture and increase the size to 300px. Ensure the foreground colour is black with an opacity of 15%.
Paint across the image to reveal the colour of the original image underneath. Add multiple brush strokes to create a gradient effect.
Ensure you save your image when you are finished.
Click here to view the full tutorial
Visit http://www.creativefrontiers.co.uk/ for more tutorials and step-by-step guides for Adobe Photoshop, Illustrator and InDesign.