Hydra Creative are delighted to announce that we have been shortlisted for this year's Big Chip Awards, one of the UK's most established digital and technology awards.
This year marks twenty years for the Big Chip Project celebrating excellence in digital technology across the North - making them the longest running digital and tech awards in the North.
The Big Chip Project highlights the strength and diversity of digital and technology in the North, with entries welcomed from Derbyshire right up to the Scottish Border. With 19 entry categories spanning the digital sector ranging from UX to animation, the categories demand an incredibly high digital, creative and tech standard. This year the board's distinguished panel features such industry figureheads as BBC's Bill Thompson, design expert Malcolm Garrett, Nikki Barton of British Airways, Thinking Digital's Herb Kim, Jenni Tennison of Open Data Institute and Martha Lane-Fox.
Hydra Creative have been shortlisted for Best B2C Project thanks to our work with Kontakt Hub. We were tasked with producing an online platform for developers to sell sound libraries for use with Kontakt players, a niche audio synthesiser and sampler. The online platform needed to be highly versatile, yet provide an impeccable user experience and easy functionality for both developers and buyers. We streamlined user experience, included review functionality, a wish list and search facility to engage with users and enhance their experience with the site. In addition, there were a few important technical alterations made to enhance engagement such as incorporating a secure payment system. The end product was a site with full e-commerce functionality that appealed directly to the intended target audiences, was simple to navigate and that could be easily built upon over time in line with developments in technology. In black and white, this led to a bounce rate reduction of 96% and a 349% increase in page views.
Our fellow nominees for Best B2C Project mean that we are in good company, joined by projects with companies such as Chester Zoo, Cox & Cox and Glasgow Airport. We are honoured to be shortlisted and would like to take this opportunity to thank our clients for creating such exciting projects. The winners will be announced on Wednesday 4th July, during an awards ceremony held at Manchester's Hilton Hotel. Watch this space!
See the list of 2018 winners here.