At Hydra colour is a big thing for us. Our graphics and video teams are fascinated by how colours can change the way we feel and ultimately evoke emotions in people. As a marketing agency, understanding colour and how it is perceived is integral to most of the things we do. In other fields, such as printing or paper companies, it means everything.
Last week we were lucky enough to have in the office Gareth Davies from G.F Smith, one of the world’s most respected fine paper companies. Gareth came in to share with us a study G.F Smith has completed to find 'the world's favourite colour'. G.F Smith has been fascinated by colour since it produced its first edition of Colourplan way back in 1936. Colourplan is an ever-expanding paper range in a variety of colours. Back in 1936, there were just a few colours available in the range, reflective of the time. The first colours featured were 'smoke', 'bagdad brown' and 'china white'. Year on year they've been working on creating new colours to add to their Colourplan collection. The book now contains over fifty colours and has become the benchmark collection for Britain's creative industry.