Thoughts & Finds


keep up to date with what we are up to and all things creative.

The world's favourite colour

At Hydra colour is a big thing for us. Our graphics and video teams are fascinated by how colours can change the way we feel and ultimately evoke emotions in people. As a marketing agency, understanding colour and how it is perceived is integral to most of the things we do. In other fields, such as printing or paper companies, it means everything.

Last week we were lucky enough to have in the office Gareth Davies from G.F Smith, one of the world’s most respected fine paper companies. Gareth came in to share with us a study G.F Smith has completed to find 'the world's favourite colour'. G.F Smith has been fascinated by colour since it produced its first edition of Colourplan way back in 1936. Colourplan is an ever-expanding paper range in a variety of colours. Back in 1936, there were just a few colours available in the range, reflective of the time. The first colours featured were 'smoke', 'bagdad brown' and 'china white'. Year on year they've been working on creating new colours to add to their Colourplan collection. The book now contains over fifty colours and has become the benchmark collection for Britain's creative industry.

Web Design, Branding, Video & Digital Marketing Sheffield - Thumbnail for A guide to getting the most out of your videos on a website

Video is one of the most used forms of media used by marketers to improve their businesses. According to a recent report by HubSpot, 92% of marketers who use video say that it's an important part of their marketing strategy.

Web Design, Branding, Video & Digital Marketing Sheffield - Thumbnail for Hydra's Festive Shenanigans

It's been a really busy month for us all at Hydra HQ as 2019 draws to a close, with some exciting festive activities taking place. To start getting us all in the Christmas spirit, we took part in designing individual Christmas baubles at the Budding Picassos Ceramic Cafe, which now reside on our lovely Christmas tree in our office.

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