What does this mean?
The big changes started in March and continue into the Summer, so If you don’t act now, you risk your website traffic decreasing drastically once the new algorithms kick in.
Mobile first indexing is happening right now, so this means that all websites must work seamlessly on mobile devices. Desktop only sites will be dropped completely from the search results. Not only that, but any images or other assets that are in a desktop version of a site will also be dropped from Google’s index. This will make it much harder for potential customers to find your non-mobile first website organically.
The Core Web Vitals update is also coming soon. This update was originally going to be released in 2020, however it was pushed back to later in the Summer of this year to make it more fair and give people time to get ready.
So, what will the new algorithms look at?
When it comes to optimising areas of your website in preparation for this Summer, there are seven core elements to look at, which fall into the Google Core Web Vitals Update, and the Page Experience Update.
You must make sure these areas are up to scratch:
- Loading Time – Largest Contentful Paint (LCP)
- Interactivity – Cumulative Layout Shift (CLS)
- Visual Stability – First Input Delay (FID)
- Mobile Friendliness
- Safe Browsing
- HTTPS - Having a Valid SSL Certificate
- No Intrusive Interstitials Such As Pop-Up Ads
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