Bexknitwear's existing e-commerce store had an unsatisfactory visitor bounce rate, and so required a redesign to refresh the feel of the site, and to bring a more consistent look throughout. The new design needed to appeal to existing customers, as well as portraying a professional image to encourage new custom.
The website structure is based around the WordPress content management system, and integrated with a WordPress e-commerce solution to not only provide an easy to use administration area, but also give a natural boost to search engine rankings due to the native WordPress framework structure.