Why choose a professional website?

Thursday 9th June 2011

As of June 2010, the UK had 82.5% of it's population using the internet (according to ITU), and this figure is growing year on year. This makes a web presence an essential component of any business, new or old. No longer should people have to wait in lengthy phone queues to find out that tiny piece of information, everything can be but a click away.

So a website is essential. But why not just use a free website builder from your web host? Or maybe just learn a bit of coding and patch one together yourself? Throw some colours together and some fancy fonts; get some music to play in the background, etc?

Well, while you may think it would be that easy, as countless others will attest - things very rarely are. In that simple idea above there are already several design pitfalls that could render your new web presence disastrous (ultimately driving potential customers to choose one of your competitors with a better designed web site). Colours must be carefully researched and must work well together, fonts must be web safe to be used online without turning them into graphics, and music in the background may be nice for you, but what about your visitors who don't share the same taste? As an example as to why we have these rules, the link below is to a web site that has been designed specifically to show you what not to do:

http://www.angelfire.com/super/badwebs/

A professional design company already has experience in all these things and understands what works and what doesn't. If you want your web page to attract users, and as a knock on effect increase sales, then you will need to hire a professional who knows how to communicate your message effectively.

The most popular websites are almost always designed by professionals. Facebook, Twitter and YouTube all follow the rules of good web design and are easy to use, bringing in millions of users each day.

When your website is easy to use, looks good and has everything the customer expects, they are happy, and happy clients will be more likely to buy your products. Therefore, it's always worth allocating a budget to professional website design and creation to increase not only your website turnover, but also to aid developing your brand and increasing exposure to a global audience.

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